By Helen Daniilidou | Property & Relocation Advisor, Plus Wise Estates
7 July 2026
Recent figures show Cyprus is becoming one of Europe’s fastest growing destinations for short term holiday rentals a positive sign for buyers looking for property with income potential.
According to the latest Eurostat data, Cyprus recorded a 30.1% annual increase in guest nights booked through major short-term rental platforms during the fourth quarter of 2025, making it the second fastest growing market in the European Union, behind only Malta.
For anyone considering buying property in Cyprus, the figures suggest one clear trend: demand for holiday accommodation continues to grow.
Why More Investors Are Choosing Cyprus
Cyprus has always attracted visitors thanks to its sunshine, beaches and Mediterranean lifestyle. Today, however, many travellers are choosing private apartments and villas over traditional hotels, creating new opportunities for property owners.
A well located property can offer the best of both worlds:
- A holiday home for personal use
- The potential to generate rental income when you’re not using it (subject to local laws and regulations)
This combination of lifestyle and investment potential is one of the reasons Cyprus continues to attract international buyers.
Longer Stays Mean Greater Potential
Another encouraging statistic is the average length of stay.
Eurostat reports that Cyprus recorded an average of 18 nights per booking in 2024 the second highest average in the EU.
Longer bookings can mean fewer guest changeovers, lower cleaning costs and longer periods of confirmed occupancy, making holiday rentals easier to manage than destinations dominated by short weekend breaks.
Location Still Matters
While demand is increasing, not every property will perform equally well as a holiday rental.
Successful investment depends on choosing the right location, property type and target market.
Popular coastal areas continue to attract international visitors, including:
- Protaras
- Pernera
- Kapparis
- Ayia Napa
- Ayia Thekla
- Larnaca and surrounding coastal areas
Easy access to beaches, restaurants, attractions and airports remains an important consideration for holidaymakers.
What Holiday Guests Look For
When buying an investment property, it’s helpful to think like a guest.
Properties are often more attractive when they offer:
- Swimming pool
- Outdoor living space
- Modern interiors
- Air conditioning
- Reliable Wi-Fi
- Parking
- Beach access
- Family friendly layouts
- Attractive views
- Nearby restaurants and amenities
The most expensive property isn’t always the best investment. A well priced apartment or villa in the right location can often deliver stronger long term value.
Start With Your Investment Goals
Before viewing properties, it’s worth asking yourself:
- Are you buying primarily for rental income?
- Do you want a holiday home that also earns income?
- Are you planning a future relocation?
- Would you prefer a new build apartment or a villa?
Having clear objectives makes it much easier to identify the right property and investment strategy.
The Bottom Line
Cyprus’ strong growth in short term rental demand highlights the island’s continuing appeal to international travellers.
While no investment can guarantee returns, the latest data suggests that demand for quality holiday accommodation remains strong.
For buyers seeking a property that combines lifestyle benefits with income potential, Cyprus continues to be an attractive market worth exploring.
Looking for Investment Property in Cyprus?
At Plus Wise Estates, we help international buyers find properties that match their budget, lifestyle and investment goals.
Whether you’re searching for a holiday rental, a new build investment or a home for both personal use and rental income, we’re here to help you find the right opportunity.
Investment returns and rental performance vary depending on location, property type, seasonality, operating costs and applicable legal and tax requirements. Independent professional advice should always be obtained before purchasing or operating a short-term rental property.
Source: Eurostat data reported July 2026.
